The Celebrity Apprentice: Season 13, Episode 1 - The Wolf in Charge of the Hen House (2013)

The episode begins with the introduction of the new cast of celebrity contestants for Season 13 of The Celebrity Apprentice. Donald Trump greets the contestants in the boardroom, where he explains the rules of the competition and the stakes involved. The celebrities are divided into two teams: Team Power, led by former NFL player and current sports commentator, Terrell Owens, and Team Forte, led by actress and singer, Trace Adkins.

As the teams are formed, the contestants express their initial impressions of one another. Tensions begin to surface as some contestants, like Omarosa Manigault, assert themselves as strong personalities, while others, like Penn Jillette, take a more laid-back approach. The dynamics within each team start to take shape, with some members vying for leadership roles and others feeling sidelined.

The first task is announced: the teams must create a promotional campaign for a new product from the Trump Organization, specifically a new line of steaks. Each team is required to develop a catchy slogan, a commercial, and a presentation to showcase their product. The teams quickly break off to brainstorm ideas, with Terrell taking charge of Team Power and Trace leading Team Forte.

As the teams work on their campaigns, internal conflicts arise. Team Power struggles with Terrell's leadership style, as some members feel he is not inclusive enough in decision-making. Meanwhile, Team Forte faces its own challenges, with Omarosa clashing with other team members over creative direction. Tensions escalate as the deadline approaches, and both teams scramble to finalize their presentations.

On presentation day, Team Power goes first. They showcase their commercial, which features a humorous take on the steak product, and present their slogan, "The Best Steak in the World." The team members are confident in their pitch, but there are underlying concerns about the cohesiveness of their presentation. After their performance, the judges, including Donald Trump and his advisors, express mixed feelings about the execution and creativity of the campaign.

Next, Team Forte presents their campaign. They opt for a more serious and upscale approach, emphasizing the quality of the steaks. Their slogan, "Trump Steaks: The Taste of Success," resonates well with the judges. The team's presentation is polished, and they effectively communicate their vision, which impresses the panel.

After both presentations, the judges deliberate on which team performed better. They ultimately decide that Team Forte's campaign was more effective and creative, leading to their victory in the task. As a reward, Team Forte is granted a luxurious dinner at a high-end restaurant, while Team Power faces the consequences of their loss.

Back in the boardroom, Team Power must confront the fallout from their defeat. Tensions rise as they discuss who should be fired. Terrell Owens, feeling the pressure of leadership, defends his decisions, while other team members express their frustrations about the lack of collaboration. Omarosa, who has been a polarizing figure throughout the task, is also brought into the discussion as a potential target for elimination.

Donald Trump listens to the arguments and ultimately decides to fire one of the team members. In a surprising twist, he chooses to eliminate a contestant who had been relatively quiet during the task, citing the need for stronger contributions. The episode concludes with the remaining contestants reflecting on the challenges ahead and the competitive nature of the game, setting the stage for future conflicts and alliances.

The two teams are led by Penn Jillette for Team Power and Trace Adkins for Team Plan B. Their leadership styles and decisions play a significant role in the dynamics of the episode.

In the first episode, the teams are tasked with creating a promotional campaign for a new product from the 7-Eleven convenience store chain. Each team must develop a marketing strategy and produce a commercial to showcase their product.

The teams face several challenges, including time constraints, creative differences among team members, and the pressure of producing a compelling commercial that resonates with the target audience.

Conflict arises particularly in Team Power, where Penn Jillette's assertive leadership style clashes with other members, leading to tension and disagreements over creative direction and responsibilities.

The outcome of the task is determined by the effectiveness of the commercials and the overall marketing campaign. The winning team is chosen based on the feedback from the 7-Eleven executives, who evaluate the creativity and execution of each team's presentation.