Ash, Serena, Clemont, and Bonnie are traveling through the Kalos region when they arrive in a city known for its grooming salons for Pokémon. They are excited to explore the area, especially since Serena has a keen interest in grooming Pokémon. As they walk through the streets, they come across a large, fluffy Furfrou that is being groomed by a professional groomer. The Furfrou looks stunning, and Serena is inspired to learn more about grooming.

The group decides to visit a local grooming salon, where they meet a groomer named Monsieur Pierre. He is passionate about his work and explains the importance of grooming for Pokémon, particularly for Furfrou, which can change its appearance based on its trim. Serena expresses her desire to learn how to groom Pokémon, and Monsieur Pierre agrees to teach her, seeing her enthusiasm.

As Serena begins her grooming lesson, she is eager to impress Monsieur Pierre. She starts with a Furfrou that belongs to a customer. However, she quickly realizes that grooming is more challenging than it looks. She struggles to manage the Furfrou, which is a bit unruly and does not want to sit still. Despite her initial difficulties, Serena remains determined to improve her skills.

Meanwhile, Ash and Clemont are watching Serena's progress. Ash is supportive, cheering her on, while Clemont offers some technical advice about grooming tools. Bonnie, on the other hand, is fascinated by the Furfrou and wants to play with it. As the grooming session continues, Serena starts to gain confidence and begins to bond with the Furfrou, learning how to calm it down and make it feel comfortable.

Suddenly, a rival groomer named Madame Lila enters the salon with her own Furfrou, which is impeccably groomed. She challenges Monsieur Pierre to a grooming competition, claiming that her skills are superior. The tension rises as both groomers prepare to showcase their talents. Serena, feeling inspired by the competition, decides she wants to participate as well, hoping to prove her abilities.

The competition begins, and both groomers present their Furfrou. Monsieur Pierre's Furfrou is elegant and well-groomed, while Madame Lila's Furfrou is flashy and extravagant. The judges, who are local Pokémon enthusiasts, watch closely as the groomers demonstrate their techniques. Serena, feeling the pressure, takes a deep breath and focuses on her Furfrou, applying everything she has learned.

As the competition progresses, Serena's Furfrou starts to shine under her care. She uses gentle techniques and shows a deep understanding of the Pokémon's needs. The crowd begins to notice her talent, and Ash, Clemont, and Bonnie cheer her on enthusiastically. However, Madame Lila tries to sabotage Serena by distracting her with taunts, but Serena remains focused and determined.

In the final moments of the competition, Serena gives her Furfrou a stunning trim that highlights its natural beauty. The judges deliberate, and the atmosphere is tense as everyone awaits the results. Ultimately, the judges declare that all three groomers have done an excellent job, but they award the top prize to Serena for her heartfelt approach and the bond she formed with her Furfrou.

Overjoyed, Serena celebrates her victory with her friends. Monsieur Pierre congratulates her, proud of her growth and dedication. Madame Lila, though initially upset, acknowledges Serena's talent and offers a handshake, showing a newfound respect. The episode concludes with the group leaving the salon, excited about their next adventure, and Serena feeling more confident in her grooming abilities.

In the ending of "Grooming Furfrou!", Ash and his friends successfully help a Furfrou named Furfrou regain its stylish appearance after it gets tangled in a mess. They work together to groom it, showcasing their teamwork and care for Pokémon. The episode concludes with Furfrou looking fabulous and happy, and the group continues their journey, feeling accomplished and bonded over their experience.

As the episode nears its conclusion, the scene shifts to the Pokémon Center, where Ash, Serena, and Clemont are gathered. They are still buzzing with excitement after their adventure with Furfrou. The camera pans to show Furfrou, who has been transformed from a scruffy state into a beautifully groomed Pokémon, its fur now pristine and stylish. The transformation is not just physical; it symbolizes the bond that has formed between the group and Furfrou.

The atmosphere is filled with a sense of accomplishment. Ash, with his characteristic enthusiasm, praises Furfrou for its new look, and Serena expresses her delight, noting how much Furfrou seems to enjoy its new style. Clemont, always the inventor, suggests that they should create a grooming device to help Pokémon like Furfrou in the future, showcasing his inventive spirit and desire to help Pokémon.

As they prepare to leave the Pokémon Center, Furfrou bounds happily around them, clearly grateful for the care it received. The group shares a moment of laughter, and Ash, with his ever-optimistic demeanor, declares that they should continue their journey to become Pokémon Masters, with Furfrou now joining them as a new friend.

The final scene shows the group walking down the road, with Furfrou happily trotting alongside them. The sun sets in the background, casting a warm glow over the scene, symbolizing new beginnings and friendships formed. The episode ends on a high note, emphasizing themes of teamwork, compassion, and the joy of helping others, both human and Pokémon alike. Each character leaves the experience with a sense of fulfillment and a strengthened bond, ready for the adventures that lie ahead.

In the episode "Grooming Furfrou!" from Pokémon season 17, there is no post-credit scene. The episode concludes without any additional content after the credits roll. The focus remains on the main storyline involving Ash, Serena, and their interactions with Furfrou and its grooming process, culminating in the lessons learned about care and friendship.

Team Rocket attempts to steal the Furfrou during the grooming process, believing it to be a valuable prize. Their antics create comedic moments but also serve as a catalyst for Ash and his friends to band together and protect the Pokémon.

Ash, Serena, and Clemont arrive at a Furfrou grooming salon where they meet a skilled groomer named Monsieur Pierre. They witness the meticulous grooming process and the various styles that can be applied to Furfrou, showcasing the Pokémon's versatility and beauty.

Serena becomes particularly enamored with Furfrou, expressing her desire to groom one herself. Her passion for Pokémon styling is highlighted as she learns about the different grooming techniques and styles, which deepens her connection to the Pokémon world.

The group faces a challenge when a rival groomer, who is jealous of Monsieur Pierre's success, sabotages the grooming process. This creates tension and urgency as Ash and his friends must work together to save the Furfrou and ensure it receives the proper care it deserves.

The episode emphasizes the significance of grooming through the various styles presented and the care that goes into maintaining a Furfrou's appearance. It highlights how grooming not only enhances a Pokémon's beauty but also strengthens the bond between the Pokémon and its trainer.

The episode "Grooming Furfrou!" from Pokémon season 17 is generally family-friendly, but there are a few elements that might be considered slightly concerning for very young or sensitive viewers:

1. Competitive Pressure: The episode features a grooming competition that may create a sense of tension and pressure among the characters, which could be stressful for some viewers.

2. Disappointment: Characters experience moments of disappointment and frustration when things do not go as planned, which might resonate with children who are sensitive to feelings of failure.

3. Conflict: There are minor conflicts between characters, including misunderstandings and rivalries, which could be upsetting for viewers who are sensitive to conflict.

Overall, the themes are light-hearted and focus on friendship, teamwork, and caring for Pokémon, making it suitable for a young audience.