The series highlights the ethical issues of parents, like Tiffany Smith, pushing their children to become social media influencers at a very young age, often exploiting them for views and earnings. It raises concerns about child abuse, exploitation, and the vulnerability of children being exposed to the internet's dangers, emphasizing that such parental behavior should be considered abusive.

The show begins by introducing Piper Rockelle, focusing on her upbringing by her mother Tiffany Smith after her biological father left. It details how Tiffany trained Piper and other children to become social media influencers, pushing them to extreme lengths for content and monetization, which is central to the story.

The documentary uses a mix of footage from Piper Rockelle's social media channels and hard-hitting interviews with her family and friends. This combination creates a dynamic narrative that reveals the pressures and realities behind kidfluencing, even though Piper and Tiffany did not consent to participate directly.

While the series could have covered multiple cases, it primarily focuses on the claims against Tiffany Smith and her daughter Piper Rockelle. This singular focus provides an in-depth and sometimes disturbing look at one prominent example rather than a broad overview of the kidfluencing phenomenon.

The documentary conveys a strong message that putting children in the position of social media influencers can be abusive and exploitative. It shows how children are exposed to harmful situations and the greed of adults who prioritize earnings over the children's well-being, highlighting the dark side of kidfluencing.