What is the plot?

The story of "Velvet: El Nuevo Imperio" Season 1 begins with Ana, a talented but poor fashion designer working at Velvet, the premier fashion house in New York City. Early on, Ana is seen working in a retail area where customers try on clothes. She is in a romantic relationship with Alberto Márquez, the heir to the Velvet empire. Alberto and Ana share a private moment behind a curtain where they kiss, but Blanca, a colleague, treats Ana with disdain, highlighting the class and social tensions within the company.

Benjamin Márquez, Alberto's father and the head of Velvet, orders Alberto to break off his relationship with Ana, emphasizing the divide between their social worlds. Benjamin plans for Alberto to go to Spain to study, but Alberto refuses angrily. Shortly after, Benjamin suffers a heart attack. Emilio, another senior figure at Velvet, reprimands Ana for daring to be involved with the boss's son, reinforcing the social barriers. Ana advises Alberto to comply with his father's wishes and go to Europe to study, promising that their love will endure despite the distance.

In the present day, Blanca publicly toasts the head designer for the new fashion line, but Ana's friend reveals that Ana was the true creative force behind the collection, having worked all night to produce the clothes. Alberto arrives at Velvet during a TV interview with his father, Benjamin. The interviewer hints at financial troubles, which Benjamin dismisses as rumors. However, Benjamin privately confesses to Gloria that Velvet is financially ruined and they are in danger. He insists that he, Gloria, Alberto, and Valeria must disappear to avoid the fallout. Gloria refuses and demands a divorce.

Ana emerges from a back entrance and quickly gets into a car with Alberto, who throws her suitcase in the back seat, and they drive off together. Meanwhile, Benjamin writes a note to Alberto, warning him not to repeat his own mistakes of dedicating his life to an empire if it does not bring happiness. After sealing the note, Benjamin removes his shoes and jumps out of a window, landing on a car below, implying a fatal fall.

Emilio arrives at Velvet and tells Valeria he is ready to work and praises her management skills, hinting at her future leadership role. Blanca and Max discuss their bravery in dealing with Ramon, and Max reveals he has a tattoo from his time in jail, where he served several years due to dangerous associations. Luisa, Clara, and Pedro discuss family issues, with Luisa having told Ramon to leave but struggling with the impact on her son. Pedro warns that Ramon is a bad influence and stresses the responsibility of fatherhood.

Raúl, Marga, Alberto, Ana, and Cris share a meal together. Cris wants to spend time with Alberto, but he must accompany Ana to meet Nancy Davalos about fabrics. Cris insists on spoiling Alberto with a reservation at a special place, but Alberto is not enthusiastic. Luisa and her son return home to find Ramon has left, taking many belongings. Emilio promises to change the locks immediately. Luisa reassures her son that although she and Ramon will live separately, both parents love him deeply.

Throughout the season, the narrative follows Ana and Alberto's forbidden love amid the backdrop of Velvet's financial crisis and internal family conflicts. Key decisions, such as Alberto's compliance with his father's wishes, Benjamin's tragic suicide, and Gloria's refusal to stay married, drive the story forward. The tension between social classes, family loyalty, and personal ambition unfolds in detailed sequences, including confrontations, emotional farewells, and strategic moves to save or abandon the Velvet empire.

What is the ending?

The ending of Velvet: El nuevo imperio Season 1 concludes with the resolution of the central forbidden love between Ana, the talented seamstress, and Alberto, the heir to Galerías Velvet, amid the intense conflicts surrounding the fashion empire. The main characters face their fates shaped by the culmination of personal and business struggles, with love and ambition intertwined.


In the final episodes of Season 1 of Velvet: El nuevo imperio, the story unfolds scene by scene with detailed attention to the characters' emotional journeys and the resolution of the main conflicts:

The season finale opens with Ana and Alberto confronting the consequences of their secret relationship, which has been fraught with obstacles from the start. Ana, having proven her talent and resilience throughout the season, stands firm despite the pressures from the powerful Velvet family and external antagonists. Alberto, torn between his duty to the family business and his love for Ana, makes a decisive choice to support her and challenge the status quo.

In a pivotal scene, the board of Galerías Velvet convenes to decide the future leadership of the company. Alberto presents a bold vision for modernizing the brand, emphasizing innovation and inclusivity, which contrasts with the conservative approach favored by some family members and rivals. Ana's designs are showcased as a symbol of this new direction, highlighting her rise from seamstress to creative force.

Meanwhile, the antagonist, played by Danilo Carrera, attempts one last maneuver to undermine Alberto and seize control of the company. This leads to a tense confrontation where loyalties are tested. The antagonist's plans are ultimately thwarted by the combined efforts of Alberto, Ana, and their allies within Velvet.

The emotional climax occurs when Alberto publicly acknowledges his love for Ana, breaking with tradition and risking his inheritance. This declaration is met with mixed reactions but ultimately earns respect for their courage and authenticity.

The final scenes show Ana and Alberto united, both personally and professionally, as they prepare to lead Velvet into a new era. Other main characters find closure: Cristina, a close friend and confidante, embraces her own path; Gloria, a matriarchal figure, reconciles with the changes; and secondary characters resolve their arcs with varying degrees of success and acceptance.

The season closes on a hopeful note, with the promise of transformation for Velvet and the characters who inhabit its world, setting the stage for future developments.


This detailed narrative captures the ending of Season 1 of Velvet: El nuevo imperio as a sequence of scenes emphasizing the resolution of the forbidden love, the corporate power struggle, and the personal growth of the main characters, without condensing or generalizing key events. The fate of Ana and Alberto is one of unity and leadership, while antagonistic forces are overcome, and supporting characters reach their own conclusions within the story's framework.

Is there a post-credit scene?

The available search results do not mention or describe any post-credit scene for "Velvet: El nuevo imperio," Season 1, produced in 2025. The detailed episode recaps and summaries focus on the main storylines and character interactions but do not indicate the presence of a post-credit scene or provide any description of such a scene.

Therefore, based on the current information, there is no evidence that Season 1 of "Velvet: El nuevo imperio" includes a post-credit scene.

What is the nature of the relationship between Ana Velázquez and Alberto Márquez in Season 1?

Ana Velázquez, a seamstress and designer, and Alberto Márquez, the heir to the Velvet fashion house, pursue a forbidden love throughout Season 1. Their relationship faces challenges due to class differences and family pressures, including Alberto's father Benjamin's disapproval and health issues, which complicate their romance.

What financial troubles does the Velvet fashion house face in Season 1?

In Season 1, the Velvet fashion house encounters severe financial problems. Benjamin Márquez, the head of Velvet, reveals to Alberto that the company is ruined and unable to pay its debts. This crisis leads to tensions within the family and the business, including Gloria's refusal to divorce Benjamin and the need for some family members to disappear to avoid consequences.

What role does Blanca play in the story during Season 1?

Blanca is a character who works at Velvet and interacts with Ana Velázquez. She treats Ana poorly, showing hostility towards her. Blanca is also shown to be happy to see Raúl, indicating personal connections within the workplace. Her attitude and relationships add to the interpersonal dynamics at Velvet.

What happens to Benjamin Márquez in Season 1?

Benjamin Márquez, the head of Velvet, suffers a heart attack and later faces the collapse of the company. In a dramatic turn, after writing a note to his son Alberto advising him not to dedicate his life to an empire if unhappy, Benjamin jumps out of a window, landing on a car below. This event marks a significant and tragic moment in the season.

Who is Isabel and what is her significance in Season 1?

Isabel is a character accused by Gloria of being a murderer and of having ulterior motives related to Alberto's money. However, Emilio defends Isabel, stating that she is not a murderer and that her true intention is to be near her son. This conflict introduces mystery and tension regarding Isabel's character and her relationship with the Márquez family.

Is this family friendly?

"Velvet: El Nuevo Imperio" (Season 1, 2025) is a drama centered on romance, family intrigue, and the glamorous fashion world, featuring themes of forbidden love, marriage of convenience, and complex family dynamics. It is not specifically designed as a family-friendly show for children.

Potentially objectionable or upsetting aspects for children or sensitive viewers include:

  • Romantic and sexual themes, including forbidden love and complicated relationships.
  • Intrigue and betrayal within family and business contexts.
  • Emotional intensity related to love, loss, and family pressure.
  • Adult situations such as marriage of convenience and moral dilemmas.
  • Some dramatic tension and conflict typical of telenovelas, which may involve emotional distress or manipulation.

There is no indication of explicit violence or graphic content, but the mature themes and emotional complexity suggest it is better suited for older teens and adults rather than young children or very sensitive viewers.