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55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
Thierry Ardisson
as Self
William Leymergie
as Self (archive footage)
Alex Métayer
as Self (archive footage)
Jacques Duby
as Self (archive footage)
François Berléand
as Self (archive footage)
Jean Becker
as Self (archive footage)
Maurice Lévy
as Self (archive footage)
Marie-Pierre Casey
as Self (archive footage)
Guillaume Gallienne
as Self (archive footage)
Michèle Laroque
as Self (archive footage)
Étienne Chatiliez
as Self (archive footage)
Didier Bénureau
as Self (archive footage)
Daniel Prévost
as Self (archive footage)
Christophe Salengro
as Self (archive footage)
Patrick Sébastien
as Self (archive footage)
Coluche
as Self (archive footage)
Dominique Farrugia
as Self (archive footage)
Chantal Lauby
as Self (archive footage)
Alain Chabat
as Self (archive footage)
Jamel Debbouze
as Self (archive footage)
Michel Leeb
as Self (archive footage)
Pierre Desproges
as Self (archive footage)
Patrick Bouchitey
as Self (voice) (archive footage)
Thierry Le Luron
as Self (archive footage)
Gérard Jugnot
as Self (archive footage)
Marie-Anne Chazel
as Self (archive footage)
Thierry Lhermitte
as Self (archive footage)
Christian Clavier
as Self (archive footage)
Michel Blanc
as Self (archive footage)
Valérie Mairesse
as Self (archive footage)
Alice Sapritch
as Self (archive footage)
Chantal Ladesou
as Self (archive footage)
Muriel Robin
as Self (archive footage)
Claire Nadeau
as Self (archive footage)
Josiane Balasko
as Self (archive footage)
Dominique Lavanant
as Self (archive footage)
Anne Roumanoff
as Self (archive footage)
Valérie Lemercier
as Self (archive footage)
Marcel Bleustein-Blanchet
as Self (archive footage)
Lalo Schifrin
as Self (archive footage)
Robert Palmer
as Self (archive footage)
Claude Brasseur
as Self (archive footage)
Maurice Chevalier
as Self (archive footage)
Richard Anthony
as Self (archive footage)
Dalida
as Self (archive footage)
Gilbert Bécaud
as Self (archive footage)
Sacha Distel
as Self (archive footage)
Nana Mouskouri
as Self (archive footage)
Charles Aznavour
as Self (archive footage)
Serge Gainsbourg
as Self (archive footage)
Lio
as Self (archive footage)
Carlos
as Self (archive footage)
Julien Clerc
as Self (archive footage)
Sandy Stevenson
as Self (archive footage)
Richard Gotainer
as Self (archive footage)
Emma de Caunes
as Self (archive footage)
Thierry Redler
as Self (archive footage)
Georges Pompidou
as Self (archive footage)
Roger Gicquel
as Self (archive footage)
Mireille Mathieu
as Self (archive footage)
Jean-Marie Boursicot
as Self (archive footage)
Louis de Funès
as Self (archive footage)
Sophie Daumier
as Self (archive footage)
Guy Bedos
as Self (archive footage)
Alain Delon
as Self (archive footage)
Sophia Loren
as Self (archive footage)
Anna Karina
as Self (archive footage)
Romy Schneider
as Self (archive footage)
Isabelle Adjani
as Self (archive footage)
Marlène Jobert
as Self (archive footage)
Sylvie Vartan
as Self (archive footage)
Emmanuelle Béart
as Self (archive footage)
Jane Birkin
as Self (archive footage)
Anne Parillaud
as Self (archive footage)
Jacques Villeret
as Self (archive footage)
Johnny Hallyday
as Self (archive footage)
Eddy Mitchell
as Self (archive footage)
Véronique Genest
as Self (archive footage)
Véronique Jannot
as Self (archive footage)
Sophie Marceau
as Self (archive footage)
Carole Bouquet
as Self (archive footage)
Vanessa Paradis
as Self (archive footage)
Jean-Paul Goude
as Self (archive footage)
Catherine Deneuve
as Self (archive footage)
Bruno Masure
as Self (archive footage)
Gérard Depardieu
as Self (archive footage)
Ridley Scott
as Self (archive footage)
Bernard Blier
as Self (archive footage)
Bertrand Blier
as Self (archive footage)
Bernard Tapie
as Self (archive footage)
Salvador Dalí
as Self (archive footage)
Diego Maradona
as Self (archive footage)
Pelé
as Self (archive footage)
Michel Platini
as Self (archive footage)
Alain Giresse
as Self (archive footage)
Alain Prost
as Self (archive footage)
Dominique Rocheteau
as Self (archive footage)
Zinédine Zidane
as Self (archive footage)
Guy Roux
as Self (archive footage)
Jean-Pierre Papin
as Self (archive footage)
Éric Cantona
as Self (archive footage)
Joël Cantona
as Self (archive footage)
Roger Carel
as Self (archive footage)
Benjamin Rabier
as Self (archive footage)
Fernandel
as Self (archive footage)
André Aubert
as Self (archive footage)
House Peters Jr.
as Self (archive footage)
Marcel Philippot
as Self (archive footage)
Jeanne Marie Le Calvé
as Self (archive footage)
Bernard Pivot
as Self (archive footage)
Grace Jones
as Self (archive footage)
Philippe Castelli
as Self (archive footage)
Stéphane Collaro
as Self (archive footage)
Françoise Nicod
as Self (archive footage)
Claude Évin
as Self (archive footage)
André Santini
as Self (archive footage)
Clémentine Célarié
as Self (voice) (archive footage)
Carlos Monzón
as Self (archive footage)
Marine Delterme
as Self (archive footage)
Adriana Karembeu
as Self (archive footage)
Jean-Marie Bigard
as Self (archive footage)
Claude Piéplu
as Self (archive footage)
Patrick Dupond
as Self (archive footage)
Dominique Besnehard
as Self (archive footage)
Bruno Carette
as Self (archive footage)
Maïté
as Self (archive footage)
Francis Lemarque
as Self (archive footage)
Jacques Séguéla
as Self (archive footage)
Raymond Depardon
as Self (archive footage)
Georges Lautner
as Self (archive footage)
Marie-José Pérec
as Self (archive footage)
Thierry Ardisson
as Self
William Leymergie
as Self (archive footage)
Alex Métayer
as Self (archive footage)
Jacques Duby
as Self (archive footage)
François Berléand
as Self (archive footage)
Jean Becker
as Self (archive footage)
Maurice Lévy
as Self (archive footage)
Marie-Pierre Casey
as Self (archive footage)
Guillaume Gallienne
as Self (archive footage)
Michèle Laroque
as Self (archive footage)
Étienne Chatiliez
as Self (archive footage)
Didier Bénureau
as Self (archive footage)
Daniel Prévost
as Self (archive footage)
Christophe Salengro
as Self (archive footage)
Patrick Sébastien
as Self (archive footage)
Coluche
as Self (archive footage)
Dominique Farrugia
as Self (archive footage)
Chantal Lauby
as Self (archive footage)
Alain Chabat
as Self (archive footage)
Jamel Debbouze
as Self (archive footage)
Michel Leeb
as Self (archive footage)
Pierre Desproges
as Self (archive footage)
Patrick Bouchitey
as Self (voice) (archive footage)
Thierry Le Luron
as Self (archive footage)
Gérard Jugnot
as Self (archive footage)
Marie-Anne Chazel
as Self (archive footage)
Thierry Lhermitte
as Self (archive footage)
Christian Clavier
as Self (archive footage)
Michel Blanc
as Self (archive footage)
Valérie Mairesse
as Self (archive footage)
Alice Sapritch
as Self (archive footage)
Chantal Ladesou
as Self (archive footage)
Muriel Robin
as Self (archive footage)
Claire Nadeau
as Self (archive footage)
Josiane Balasko
as Self (archive footage)
Dominique Lavanant
as Self (archive footage)
Anne Roumanoff
as Self (archive footage)
Valérie Lemercier
as Self (archive footage)
Marcel Bleustein-Blanchet
as Self (archive footage)
Lalo Schifrin
as Self (archive footage)
Robert Palmer
as Self (archive footage)
Claude Brasseur
as Self (archive footage)
Maurice Chevalier
as Self (archive footage)
Richard Anthony
as Self (archive footage)
Dalida
as Self (archive footage)
Gilbert Bécaud
as Self (archive footage)
Sacha Distel
as Self (archive footage)
Nana Mouskouri
as Self (archive footage)
Charles Aznavour
as Self (archive footage)
Serge Gainsbourg
as Self (archive footage)
Lio
as Self (archive footage)
Carlos
as Self (archive footage)
Julien Clerc
as Self (archive footage)
Sandy Stevenson
as Self (archive footage)
Richard Gotainer
as Self (archive footage)
Emma de Caunes
as Self (archive footage)
Thierry Redler
as Self (archive footage)
Georges Pompidou
as Self (archive footage)
Roger Gicquel
as Self (archive footage)
Mireille Mathieu
as Self (archive footage)
Jean-Marie Boursicot
as Self (archive footage)
Louis de Funès
as Self (archive footage)
Sophie Daumier
as Self (archive footage)
Guy Bedos
as Self (archive footage)
Alain Delon
as Self (archive footage)
Sophia Loren
as Self (archive footage)
Anna Karina
as Self (archive footage)
Romy Schneider
as Self (archive footage)
Isabelle Adjani
as Self (archive footage)
Marlène Jobert
as Self (archive footage)
Sylvie Vartan
as Self (archive footage)
Emmanuelle Béart
as Self (archive footage)
Jane Birkin
as Self (archive footage)
Anne Parillaud
as Self (archive footage)
Jacques Villeret
as Self (archive footage)
Johnny Hallyday
as Self (archive footage)
Eddy Mitchell
as Self (archive footage)
Véronique Genest
as Self (archive footage)
Véronique Jannot
as Self (archive footage)
Sophie Marceau
as Self (archive footage)
Carole Bouquet
as Self (archive footage)
Vanessa Paradis
as Self (archive footage)
Jean-Paul Goude
as Self (archive footage)
Catherine Deneuve
as Self (archive footage)
Bruno Masure
as Self (archive footage)
Gérard Depardieu
as Self (archive footage)
Ridley Scott
as Self (archive footage)
Bernard Blier
as Self (archive footage)
Bertrand Blier
as Self (archive footage)
Bernard Tapie
as Self (archive footage)
Salvador Dalí
as Self (archive footage)
Diego Maradona
as Self (archive footage)
Pelé
as Self (archive footage)
Michel Platini
as Self (archive footage)
Alain Giresse
as Self (archive footage)
Alain Prost
as Self (archive footage)
Dominique Rocheteau
as Self (archive footage)
Zinédine Zidane
as Self (archive footage)
Guy Roux
as Self (archive footage)
Jean-Pierre Papin
as Self (archive footage)
Éric Cantona
as Self (archive footage)
Joël Cantona
as Self (archive footage)
Roger Carel
as Self (archive footage)
Benjamin Rabier
as Self (archive footage)
Fernandel
as Self (archive footage)
André Aubert
as Self (archive footage)
House Peters Jr.
as Self (archive footage)
Marcel Philippot
as Self (archive footage)
Jeanne Marie Le Calvé
as Self (archive footage)
Bernard Pivot
as Self (archive footage)
Grace Jones
as Self (archive footage)
Philippe Castelli
as Self (archive footage)
Stéphane Collaro
as Self (archive footage)
Françoise Nicod
as Self (archive footage)
Claude Évin
as Self (archive footage)
André Santini
as Self (archive footage)
Clémentine Célarié
as Self (voice) (archive footage)
Carlos Monzón
as Self (archive footage)
Marine Delterme
as Self (archive footage)
Adriana Karembeu
as Self (archive footage)
Jean-Marie Bigard
as Self (archive footage)
Claude Piéplu
as Self (archive footage)
Patrick Dupond
as Self (archive footage)
Dominique Besnehard
as Self (archive footage)
Bruno Carette
as Self (archive footage)
Maïté
as Self (archive footage)
Francis Lemarque
as Self (archive footage)
Jacques Séguéla
as Self (archive footage)
Raymond Depardon
as Self (archive footage)
Georges Lautner
as Self (archive footage)
Marie-José Pérec
as Self (archive footage)
