The characters are motivated by the promise of winning the island as their prize if they capture the most dogs. Additionally, they are drawn by the opportunity for viral fame and social media exposure.

The dogs became aggressive after a film production on the island thirteen years ago ended in disaster. The dogs went rabid and killed their trainers, leading to their abandonment on the island.

Vince is a wealthy individual who owns the island, referred to as Vincetopia. He invites the influencers to participate in the contest but is killed by the dogs early in the story.

Initially, the characters perceive the situation as a fun and competitive challenge to capture dogs, expecting a weekend of viral opportunities. However, they soon realize the dogs are deadly and the situation turns into a fight for survival.

The abandoned film production is significant because it explains why the dogs were left on the island and how they became aggressive. Hayden Panettiere appears in a few scenes as Hayden Hearst, the star of the fictional movie that never got made.